The World Economic Forum published a paper on the brain economy co-authored by EMEA Advisor, Harris Eyre, who also leads Neuro-Policy at Rice University’s Baker Institute for Public Policy.
This paper was coauthored with Andy Moose, Head of Health and Wellness, Centre for Health and Healthcare, World Economic Forum, and Kana Enomoto, Director of Brain Health for the McKinsey Health Institute and Partner with McKinsey and Company.
The paper highlights the role of the human brain in the wider global economy is drawing increasing attention — and brain health is therefore becoming a priority for businesses and individuals worldwide.
The brain economy is an emerging economic belief system that asserts that brain health — both individually and collectively — is a meaningful driver of economic growth.
Brain health conditions are estimated to cost the global economy $5 trillion every year. By scaling existing mental health interventions, society could unlock over 130 million years of higher quality of life.
This paper is published in the lead-up to the EMEA co-organized United Nations Brain Days as part of the 79th United Nations General Assembly Science Summit.
Link to publication: https://www.weforum.org/agenda/2024/09/brain-gain-how-improving-brain-health-benefits-the-economy/
