Dr. Adel Guitouni is a distinguished associate professor at the Gustavson School of Business, where his expertise spans management sciences, decision support systems, and international business. His approach to academia and professional engagements is deeply interdisciplinary, shaped by fourteen years of directing scientific teams within the Canadian government on high-profile projects like the Vancouver 2010 Olympics and the 2010 G8/G20 summits.
With over a hundred contributions in fields such as multiple criteria decision analysis (MCDA), supply chain management, value chain modelling, information systems, and distributed resource management, Dr. Guitouni has significantly expanded his focus to include sustainability, social responsibility, and regenerative business models. His work emphasizes collaborative research and consulting with industries, governments, and NGOs, leading international committees to explore regenerative business practices and their intersection with the One Health concept.
Dr. Guitouni’s vision for a sustainable and inclusive future inspired the creation of the Victoria Forum in 2017 alongside Ambassador Beaulieu and Dean Klein. The Forum is a dynamic platform for diverse voices to converge, debate, and innovate solutions for pressing global challenges, fostering a culture of collaboration and breakthrough thinking.
A passionate advocate for socio-economic development and democratic transition, especially in the MENA region, Dr. Guitouni has played a pivotal role in capacity-building initiatives in Tunisia and Libya. His efforts include: Hosting policy workshops with Nobel Laureates Joseph Stiglitz and Paul Romer, facilitating crucial political negotiations, and spearheading leadership programs in collaboration with the African Development Bank. In 2015, he founded the Mediterranean Entrepreneurship Development and Innovation NGO, empowering Tunisian youth through e-commerce education and entrepreneurship.
Residing in Victoria, BC, with his family, Dr. Guitouni’s personal and professional life is a testament to his commitment to fostering sustainable, regenerative growth and nurturing the next generation of leaders and innovators.
Areas of Expertise: Socio-economic development and regenerative business