Friday | 24 May 2024

EMEA Webinar: Workplace Brain Capital: Unlocking Economic Vitality and Human Flourishing

In today’s rapidly evolving work environment, the cultivation of brain skills is paramount. This webinar will delve into the essence of a brain-healthy workplace, emphasizing the significance of resilience, adaptability, algorithmic intelligence, critical thinking, and creativity.

Drawing on the pioneering work of leading experts in the field, we will explore how these key brain skills are integral to fostering economic vitality and human flourishing. As we transition into a bioeconomy, the inclusion of individuals living with mental health, neurological, and neurodevelopmental conditions in the workplace is not just a necessity but an opportunity to enrich our collective brain capital.

This session is dedicated to the development of innovative frameworks, policies, and research that support the growth of brain capital. We will discuss the latest data and insights that can guide us in creating an inclusive, brain-healthy work environment that benefits all.

Join us as we unlock the potential of our greatest asset—our brain capital—and pave the way for a future where economic prosperity and human well-being are inextricably linked.

The webinar is co-organised by the Euro-Mediterranean Economists Association (EMEA), the Rice University Baker Institute’s Center for Health and Bioscience and the Brain Capital Alliance, and will take place on Thursday 25th April, 15:00-16:30 CEST, on Zoom.



Prof. Rym Ayadi, President and Founder, Euro-Mediterranean Economists Association, Co-lead, Brain Capital Alliance


  • Harris Eyre, Senior Fellow, Rice University Baker Institute for Public Policy, EMEA Advisor, Lead – Brain Capital Alliance,
  • Sarah Lenz Lock, SVP for Policy & Brain Health at AARP And Executive Director of the Global Council on Brain Health
  • Josefina Cruzat PhD, Professor, Latin American Brain Health Institute, Universidad Adolfo Ibañez
  • Kelly O’Brien, Vice President of Prevention and the Executive Director of the UsAgainstAlzheimer’s Brain Health Partnership (BHP), Lead, Business Collaborative for Brain Health
  • Erica Coe, Co-lead, McKinsey Health Institute


  • Upali Nanda, PhD, EVP and Global Director of Innovation HKS Inc
  • Steve Carnevale, Founder, UCSF Dyslexia Center, California Mental Health Commissioner
  • Alfredo Mathew III, Co-Founder and Partner, ESO Ventures
  • Dr. Lawrence Jones, Senior Vice President, Edison Electric Institute, Adjunct Professor, Monash University

Open discussion (speakers & discussants)

Concluding Remarks:

Prof. Rym Ayadi, President and Founder, Euro-Mediterranean Economists Association, Co-lead, Brain Capital Alliance

Register here to join the webinar