Sunday | 23 Jun 2024

EMEA President Prof. Rym Ayadi participates in MedaLogistics Week Barcelona 2024

The President of EMEA, Prof. Rym Ayadi, Professor at Bayes Business School, City University of London and Senior CEPS Advisor, participated as a speaker in the MedaLogistics Week Barcelona 2024. The event took place on 05 & 06 June 2024 within the framework of the SIL Barcelona, the Leading Exhibition for Logistics, Transport, Intralogistics and Supply Chain in Southern Europe. It was organised by the Association of the Mediterranean Chambers of Commerce and Industry (ASCAME), the Consorci de la Zona Franca de Barcelona and the Barcelona Chamber of Commerce, Industry, Services and Navigation.

Prof. participated in the session “The Present and the Future of Mediterranean Logistics Sector” and she highlighted in her intervention that “The logistics sector in the Mediterranean can overcome its challenges by leveraging public-private partnerships to fund and develop sustainable infrastructure, adopting advanced technologies like AI and blockchain for improved transparency and efficiency via real time tracking, enhancing regional cooperation to harmonize trade policies and regulations, and to invest in adaptation and mitigation of climate change.  By integrating these strategies, the sector can address geopolitical and climatic risks, meet stringent environmental standards, and optimize supply chain operations.”

The panel included Roger Albinyana, Managing Director of IEMED, Mondher Khanfir, Vice President and Head of the Think Tank Tunisia Africa Business Council, Mohammed B. Mahdi, Senior Consultant, Metropole Consulting, Leonardo Manzari, WestMED National Hub Italy – Sustainable blue economy and green shipping expert, Westmed Assistance Mechanism, Jordi Torrent, Head of strategy Port of Barcelona & General Secretary MEDPorts, Port De Barcelona & Medports Association and it was moderated by Fadi Saab, Chairman. Trans Capital Finance.

The panel discussed about the diversification of the supply chain in the Mediterranean region, considering geopolitical factors that shape its landscape. The speakers explored the evolution of technology and new working practices within the supply chain, beginning from ports and terminals and extending to logistics centers and airports. They also shared insights on emerging logistics and manufacturing hubs across the Mediterranean region, as well as in the Middle East and Africa.