Under the INVESTMED project, EMEA has collaborated with Verkami, the leading reward crowdfunding platform in Spain and one of the largest in Europe, to develop a practical guide for entities in the cultural and creatives based in the Southern Mediterranean. The report was published in November 2023, before the final event of the INVESTMED project.
The guide briefly explains the different kinds of crowdfunding, focusing on reward crowdfunding and explains which companies are more suited to the approach and at what stage. It then runs through a step by step guide on how to launch a campaign, communication tips to grow the community, and advice on pitching the rewards to encourage more people to donate. It is aimed at MSMEs looking for alternative financing given that in the region, accessing finance presents mryiad challenges for small and medium businesses.
The INVESTMED Project (InNoVativE Sustainable sTart-ups for the MEDiterranean) is co-funded by the European Union under the ENI CBC Mediterranean Sea Basin Programme 2014-2020. INVESTMED has a duration of 30 months, ending in December 2023, with a total budget of €3.8 Million, of which €3.4 Million (90%) is funded by ENI CBC MED.
The publication has been produced with the financial assistance of the European Union under the ENI CBC Mediterranean Sea Basin Programme under the INVESTMED Project. The contents of this document are the sole responsibility of Verkami and can under no circumstances be regarded as reflecting the position of the European Union or the Programme management structures.