The Brain Capital Alliance has led an editorial via the Canadian Science Policy Centre (CSPC), “The Brain Advantage for a Thriving Economy: A Global Call to Action”, and an editorial via the European Policy Center (EPC), “How the brain economy can unlock new approaches to AI”, outlining a G7 Canada blueprint for the brain economy.
A coalition of authors from across the G7 nations – including Rym Ayadi, Founder and President of EMEA and co-founder of the Brain Capital Alliance, and EMEA Advisor Dr. William Hynes, Senior Climate Change Economist at the World Bank – noted: To adapt to the evolving global landscape, the G7 must recognize brain capital as a core economic asset and take steps to optimize it, including:
- Establishing a G7-plus Brain Economy working group under the G7 Finance-Health Ministerial Working group to develop a strategic plan and funding approach.
- Hosting an exploratory first-ever G7 Brain Economy Conference in 2025, culminating in a G7 Declaration on the brain economy.
- Aligning the brain economy with the B7’s business agenda by encouraging corporate investments in brain health, workforce productivity, and cognitive resilience.
The CSPC editorial noted: “All G7 nations are concerned about productivity. We believe the future of productivity and economic growth depends on optimizing brain capital—encompassing brain health, cognitive skills, and emotional resilience. As demographics shift and workforce demands evolve, we must act now to integrate brain capital into finance, labour, research and innovation policies to ensure long-term vitality. The G7 has an unprecedented opportunity—and responsibility—to put brain health and brain skills at the heart of global economic policy.”
The EPC editorial noted, ”The last 2 months have been filled with intense global activity in the AI field, ranging from the launch of Stargate, DeepSeek, the EU InvestAI initiative and the Canada AI Advantage package. Tensions between nations are high. The Paris AI Summit last week exposed major disagreements in global AI governance, with the US and UK refusing to sign the Paris AI Summit Declaration. A deeper understanding of the human brain-AI dynamics could be a space for G7 nations to cooperate.“
Harris Eyre, who leads the Brain Capital Alliance and the Brain Economy Hub and was the first author of both of the editorials, noted, “As economies confront workforce shortages, demographic shifts, and technological disruption, brain capital will define which nations thrive and which fall behind. The G7 has a critical opportunity to lead by embedding brain capital into core economic and workforce policies—ensuring sustained growth, resilience, and long-term prosperity.” Eyre is also Lead and Senior Fellow for Neuro-Policy at Rice University’s Baker Institute for Public Policy and an Advisor to the Euro-Mediterranean Economists Association.
This editorial and G7 call come after the Brain Capital Alliance advanced the brain economy as a priority at the World Economic Forum in late January 2025. Eyre called for the G7 Canada Brain Economy Summit also at the recent European Investment Bank foresight meeting on the brain economy in Luxembourg on Feb 10, 2025. A Financial Times article published recently noted, “For all the talk of artificial intelligence, it would be wise to remember the returns to boosting brain capital”. It also noted, “The human mind is a resource that needs strengthening to support long-term well-being, growth and innovation, particularly as technology plays a greater role in our lives and economies. As the world focuses on piling trillions into artificial intelligence, it’s wise not to lose sight of the returns that come from investing in real intelligence.”
